A report from Auto Industriya cites that the outgoing president of Honda Cars Philippines Inc. (HCPI) Masahiko Nakamura will be retiring soon, and, that his successor will be a woman, a first for Japanese automakers here in the Philippines.
This news comes before the start of April, the start of a new fiscal year which Japanese companies strictly adhere to instead of the calendar year preferred by Philippine companies. The start of a new fiscal year also means a change of the guard for companies, referring to company leaders who have completed their 3-year assignment in the country in particular.
Mr. Masahiko Nakamura became the president of HCPI in April 2020, which means this year, he is nearing the completion of his three-year term. In Auto Industriya’s report, however, their sources tell them that after his term has concluded, Nakamura will also likely be completing his career at Honda as well and retiring soon after.
Related: Honda Philippines quietly shelves the base model Civic S
When Nakamura assumed the responsibility of being HCPI’s president in 2020, he had to inherit two major problems plaguing Honda at the time, the first being the fallout from the assembly-line shutdown at Laguna and the COVID-19 pandemic. When he was named president in April 2020, the Philippines was already in its second week of the lockdown by then.
The outgoing HCPI president Masahiko Nakamura will be succeeded by a lady
Current HCPI president Masahiko Nakamura is retiring soon, taking his place in the Japanese car company is Ms. Rie Miyake.
![]()
Jerome Tresvalles on Mar 02, 2023You are here:HomeLatest StoriesNewsThe outgoing HCPI president Masahiko Nakamura will be succeeded by a lady

A report from Auto Industriya cites that the outgoing president of Honda Cars Philippines Inc. (HCPI) Masahiko Nakamura will be retiring soon, and, that his successor will be a woman, a first for Japanese automakers here in the Philippines.
This news comes before the start of April, the start of a new fiscal year which Japanese companies strictly adhere to instead of the calendar year preferred by Philippine companies. The start of a new fiscal year also means a change of the guard for companies, referring to company leaders who have completed their 3-year assignment in the country in particular.
Mr. Masahiko Nakamura became the president of HCPI in April 2020, which means this year, he is nearing the completion of his three-year term. In Auto Industriya’s report, however, their sources tell them that after his term has concluded, Nakamura will also likely be completing his career at Honda as well and retiring soon after.
Related: Honda Philippines quietly shelves the base model Civic S
When Nakamura assumed the responsibility of being HCPI’s president in 2020, he had to inherit two major problems plaguing Honda at the time, the first being the fallout from the assembly-line shutdown at Laguna and the COVID-19 pandemic. When he was named president in April 2020, the Philippines was already in its second week of the lockdown by then.
Needless to say, Nakamura was not going to have an easy time during his presidency, but, he, as well as Honda, managed to say afloat during tough times. Nakamura is leaving the post with Honda in a more favorable situation.

Replacing Masahiko Nakamura as president of HCPI will be Rie Miyake, marking the very first time a Japanese company will have a lady president in the country. The Philippines has a history of great senior lady executives. Fe Perez Agudo for example successfully led Hyundai Asia Resources Inc. (HARI) to become a major name in the automobile industry, and Maricar Parco led BMW’s previous local distributor while Ginia Domingo, on the other hand, was the leader of Kia’s local distributor.
Unlike other companies, however, Japanese car brands have never had a lady executive in a leadership role. With Ms. Rie Miyake taking charge at HCPI in the future, this could mean that we will see more women in top management positions in Japanese car makers here in the future.
Unfortunately, information is scarce on HCPI’s incoming president, meaning that her prior work history as well as her previous roles at Honda is a mystery. Hopefully, we’ll get to know more about her when Honda Cars Philippines Inc. formally introduces her to the public at the end of March.
Related Articles
A new Nissan pickup is coming … kind ofNew full-size Nissan vehicles could be on the horizon—but there’s a catchNissan and Honda collaborate on joint research for next-generation SDV PlatformNissan unveils new global business strategy dubbed “The Arc”WWCOTY Family Car Nominees for 2024 Announced: What car’s the best?
Latest News
- Changan Philippines introduces Nevo A05 plug-in hybrid / NewsShaynah Miranda · Oct 03, 2025Changan introduces the Nevo A05 plug-in hybrid sedan in the Philippines with 130 km EV range and 1,250 km total driving range.
- Will the 677 hp Dongfeng M-HERO M817 Max+ make its way to the Philippines? / NewsShaynah Miranda · Oct 02, 2025Dongfeng has added a new model to its M-Hero lineup with the launch of the M817 Max+ in China.
- NLEX Corp. rolls out P200 million SCTEX tech upgrades / NewsJerome Tresvalles · Oct 01, 2025NLEX Corp. has announced that it is investing P200 million in a major technology upgrade program for SCTEX.
Popular Articles
- Cheapest cars under P700,000 in the PhilippinesJerome Tresvalles · Sep 02, 2024
- First car or next car, the Ford EcoSport is a tough package to beatJun 18, 2021
- Car Maintenance checklist and guide – here’s everything you need to knowEarl Lee · Jan 12, 2021
- Most fuel efficient family cars in the PhilippinesBryan Aaron Rivera · Nov 27, 2020
- 2021 Geely Okavango — Everything you need to knowJoey Deriquito · Nov 19, 2020
- Family cars in the Philippines with the biggest trunksSep 20, 2023
- Head to head: Toyota Rush vs. Suzuki XL7Joey Deriquito · Oct 28, 2020
- Why oil changes are important for your carEarl Lee · Nov 10, 2020
- 2021 Kia Stonic — What you need to know about itJoey Deriquito · Oct 16, 2020
- Top 7 tips for buying a used car in the PhilippinesJoey Deriquito · Nov 26, 2020

